THE PLACE OF MARKETING IN THE ADVANCEMENT OF SOCCER DEVELOPMENT IN NIGERIA



Marketing have had effect both positive and negative on the development of soccer in Nigeria today. Marketing involves buying and selling of athletes, sports facilities and equipments, tickets, television rights and so on. In Nigeria, sports materials like jerseys, sports shoes, football among others have been owned by millions of Nigerians because of the popularity of the sport.  Sales of footballers are also results of sports marketing and it has been a major source of revenue to football clubs especially when these footballers have been sold foreign clubs.
Marketing would help to develop football in the following ways;
a.       Increase funding of football
b.       Promote football in the country
c.       Increases income of players
d.       Provides sponsorship to football teams in the country

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