The desire to lose weight
is highly correlated with poor body image, with more women than men wanting to
lose weight. Kashubeck-West et al. reported that when considering only
men and women who desire to lose weight, sex differences in body image
disappear. In her article "The Beauty Myth," Naomi
Wolf
(2009) reported that "thirty-three thousand women told American
researchers they would rather lose ten to fifteen pounds than achieve any other
goal." Through repeated images of excessively thin women in media,
advertisement, and modeling, thinness has become associated with not only
beauty, but happiness and success. As Charisse Goodman put it in her article,
"One Picture is Worth a Thousand Diets," advertisements have changed
society's ideas of beauty and ugliness: "Indeed to judge by the phrasing
of the ads, 'slender' and ‘attractive' are one word, not two in the same
fashion as 'fat' and 'ugly.'" This idea of beauty has become drastically
more narrow and unachievable, putting increased pressure on people looking to
satisfy society's standards.
Research by Martin and
Xavier (2010) shows that people feel more pressure from society to be thin
after viewing ads featuring a slim model. Ads featuring a larger sized model
resulted in less pressure to be thin. People also felt their actual body size
was larger after viewing a slim model as compared to a larger mode. Many, like
journalist Marisa Meltzer, have argued this contemporary standard of beauty to
be described as anorexic thinness, an unhealthy idea that is not representative
of a natural human body: "Never before has the ‘perfect’ body been at such
odds with our true size."
These figures do not,
however, distinguish between people at a low or healthy weight and those who
are in fact overweight: between those whose self-perception as overweight is
incorrect and those whose perception of overweight is correct. Post-1997
studiesindicate that around 64% of American adults are overweight, such that if
the 56%/40% female/male dissatisfaction rates in the Psychology Today
study have held steady since its release, those dissatisfaction rates are if
anything disproportionately low: although some individuals continue to believe
themselves to be overweight when they are not, those persons are now
outnumbered by persons who might be expected to be dissatisfied with their body
but are not.
In turn, although
social pressure to lose weight has adverse effects on some individuals who do
not need to lose weight, those adverse effects are outweighed by that social
pressure's positive effect on the overall population, without which the
recent increases in obesity and associated health and social problems
(described in both popular and academic parlance as an "obesity
epidemic") would be even more severe than they already
are.
Miss Representation
is a documentary exploring and displaying the role that mainstream media plays
in society today with regards to women. Prominent women in today's society were
featured in discussing how the media has impacted their life along with their
views on how the media is impacting the lives of people from an early age.
These media messages have a severe impact on how individuals carry themselves
along with what aspects bog them down like insecurities with body image. This
film encourages viewers to start to see beyond the message and not compare
themselves to these picture perfect computer-generated images.
The 2007 documentary America the Beautiful
explores how the fashion and beauty industries are contributing to the problems
that individuals feel regarding body image due to their beauty obsession. The
film discusses
a wide range of topics like plastic surgery, dieting, eating disorders, the
modeling industry along with the fashion industry and much more. Young
middle-school aged girls were portrayed in the beginning of the film and asked
if they found themselves beautiful. The girls who are around the ages of 13 had
decided that they were not beautiful. In today's society, people are starting
to see themselves as ugly at an earlier age than ever before. As individuals
who identify as ugly increase, the number of body image issues also increase.
In a study done at Old Dominion University,
Thomas F. Cash, Julie R. Ancis and Melissa D. Strachan studied college women
and their attitudes toward gender, feminist identity and body image.
"Relative to men, women are considerably more psychologically invested in
their appearance. Moreover, women's poor evaluations of and stronger
investments in their looks potentiate greater body-image dysphoria in women's
daily lives." A contributing factor in this scenario that leads women to
greater objectify of their bodies are the images that are seen throughout
media. Women who are portrayed throughout media posses unattainable beauty. "Furthermore,
the social construct of femininity is partially tied to perceived beauty, as
evinced by the 'what is beautiful sex-typed' stereotype." These
internalized ideals along with the pursuit for this unattainable beauty of
one's body image can lead to body dysmorphic disorder,
body objectification, eating disorders, anxiety, depression and other related
psychological difficulties.
In the same study from
Arizona State University, it was said that the idea of beauty is generated from
these media messages. "Cultural messages about beauty (i.e what it is, how
it should be cultivated, and how it will be rewarded) are often implicitly
conveyed through media representations of women." The 2007 documentary America the Beautiful
explores the role of the fashion and beauty in contributing to the problems
that individuals feel regarding body image due to their beauty obsession. The
film discusses
a wide range of topics like plastic surgery, dieting, eating disorders modeling
industry and much more.
In the study from Old
Dominion University, the authors state the importance of research in this area.
"Given the centrality of body image in clinical and subclincial eating
disturbances that are so prevalent among women, research on gender and body
image has substantial importance." Even though there is research being
done, there is still much more work to be done to help individuals who struggle
with their body image.
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